{"id":710,"date":"2022-03-07T15:24:46","date_gmt":"2022-03-07T14:24:46","guid":{"rendered":"https:\/\/kosresearch.com\/our-expertise\/"},"modified":"2022-05-31T11:43:36","modified_gmt":"2022-05-31T09:43:36","slug":"qual-quant-experts-sensory-analysts-statisticians","status":"publish","type":"page","link":"https:\/\/kosresearch.com\/en\/qual-quant-experts-sensory-analysts-statisticians\/","title":{"rendered":"Our expertise"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_end=&#8221;rgba(25,25,25,0.19)&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/expertise-bandeau2.jpg&#8221; custom_padding=&#8221;178px||29px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;37px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Our expertise<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||8px|||&#8221; global_colors_info=&#8221;{}&#8221;]QUAL &#8211; QUANT &#8211; SENSORY ANALYSTS &#8211; STATISTICIANS[\/et_pb_text][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Senior teams who are experts in their field<\/h2>\n<p>KOS Research also relies on external specialist experts: semiologists, ergonomists, ethologists, sociologists, etc., to enrich its analyses[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;4000px&#8221; min_height=&#8221;755px&#8221; min_height_tablet=&#8221;600px&#8221; min_height_phone=&#8221;600px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/approches-qualitatives.jpg&#8221; parallax=&#8221;on&#8221; custom_padding_tablet=&#8221;500px||||false|false&#8221; custom_padding_phone=&#8221;300px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(241,176,69,0.13)&#8221; custom_padding=&#8221;60px|20px|60px|20px|false|false&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_item_indent=&#8221;21px&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#F1B045&#8243; max_width=&#8221;586px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Qualitative Approaches<\/h2>\n<ul>\n<li><strong>Focus groups:<\/strong> the ideal choice if you are looking for collective and spontaneous dynamic, emulation and interactivity (particularly in reaction to ideas, concepts or products)<\/li>\n<li><strong>(Ethnographic) interviews:<\/strong> allows for an in-depth understanding and illustration &#8211; thanks to video &#8211; of the consumer&#8217;s environment, individual behaviour and logic, non-verbal elements<\/li>\n<li><strong>Online communities:<\/strong> our various optimised protocols allow us to explore expectations and practices (ExploCommunity), product appropriation (HomeUseCommunity) or co-create in a community (Cr\u00e9aCommunity). We are increasingly integrating audiovisual elements, up to the format of Vlogs (participation via video only)<\/li>\n<li><strong>Zoom groups:<\/strong> as an alternative to classic focus groups, online groups that allow you to go faster and bring together geographically dispersed targets<\/li>\n<li><strong>Co-creation:<\/strong> involve consumers in the creation of your future products or services, via observation, co-creation, lead users, etc.<\/li>\n<li><strong>Design Thinking:<\/strong> the integrated approach that allows you to involve all stakeholders (consumers \/ customer teams), to avoid missing out on any valuable insights<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; 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max_width=&#8221;586px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Quantitative Approaches<\/h2>\n<ul>\n<li><strong>Each study requires specific analyses and the use of appropriate statistical processing techniques<\/strong><\/li>\n<li><strong>Univariate and multivariate analyses:<\/strong> descriptive statistics, significance tests to demonstrate a difference between the products being compared<\/li>\n<li><strong>Factor analysis:<\/strong> to analyse a large number of datasets to summarise the information in a way that makes the results operational<\/li>\n<li><strong>Experimental designs:<\/strong> a controlled design construction to parameterise the rotations of the products to be tested in sequential monadic tests<\/li>\n<\/ul>\n<p><strong>Specific analyses such as:<\/strong><\/p>\n<ul>\n<li><strong>TURF<\/strong> to build a coherent product range without cannibalisation<\/li>\n<li><strong>Preference mapping<\/strong> to visualise the product or brand space and to assess the relevance of the territories occupied<\/li>\n<li><strong>The sensory tolerance zone:<\/strong> to establish the ideal sensory profile of a product universe and to position the evaluated product against it in order to estimate the level of reworking required<\/li>\n<li><strong>The maxi-diff:<\/strong> prioritising the criteria for choosing a product or service<\/li>\n<li><strong>Penalty Analysis:<\/strong> identifying the most penalising defects in the organoleptic assessment of a product<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/approches-quantitatives.jpg&#8221; parallax=&#8221;on&#8221; custom_padding_tablet=&#8221;500px||||false|false&#8221; custom_padding_phone=&#8221;300px||||false|false&#8221; 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effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-bette&#8221; t_prefix=&#8221;CONSUMER GOODS, FMCG&#8221; content_text=&#8221;<\/p>\n<p>Food products, household products, pet food, etc.<\/p>\n<p>&#8221; button_url_new_window=&#8221;1&#8243; overlay_bgcolor=&#8221;RGBA(0,0,0,0)&#8221; modern_overlay_color=&#8221;RGBA(0,0,0,0)&#8221; module_link_url_new_window=&#8221;1&#8243; image_height_bg_tablet=&#8221;356px&#8221; image_height_bg_phone=&#8221;250px&#8221; image_height_bg_last_edited=&#8221;on|phone&#8221; module_id=&#8221;domaine-intervention&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700||on|||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;25px&#8221; title_prefix_font_size=&#8221;20px&#8221; title_prefix_line_height=&#8221;25.1px&#8221; content_font=&#8221;|600|||||||&#8221; content_text_align=&#8221;center&#8221; content_font_size=&#8221;16px&#8221; content_letter_spacing=&#8221;0em&#8221; 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image=&#8221;https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/services-et-industries.jpg&#8221; image_as_bg=&#8221;on&#8221; image_height_bg=&#8221;300px&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-bette&#8221; t_prefix=&#8221;SERVICES &amp; INDUSTRIES&#8221; content_text=&#8221;<\/p>\n<p>Telecom, transport, leisure, banking-insurance, B2B &#8211; B2B2C&#8230;<\/p>\n<p>&#8221; button_url_new_window=&#8221;1&#8243; overlay_bgcolor=&#8221;RGBA(0,0,0,0)&#8221; modern_overlay_color=&#8221;RGBA(0,0,0,0)&#8221; module_link_url_new_window=&#8221;1&#8243; image_height_bg_tablet=&#8221;356px&#8221; image_height_bg_phone=&#8221;250px&#8221; image_height_bg_last_edited=&#8221;on|phone&#8221; module_id=&#8221;domaine-intervention&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700||on|||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;25px&#8221; title_prefix_font_size=&#8221;20px&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Are you looking for qual &#8211; quant experts, sensory analysts, statisticians&#8230;?<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/kosresearch.com\/en\/contact-us\/&#8221; button_text=&#8221;contact us&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; button_border_color__hover_enabled=&#8221;on|hover&#8221; 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[&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-710","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative and quantitative experts, sensory analysts, statisticians | KOS Research<\/title>\n<meta name=\"description\" content=\"Discover the fields of intervention of our experts: FMCG, Wellness &amp; Personal Care, Hygiene, Beauty, Services and Industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kosresearch.com\/experts-quali-quanti-analystes-sensoriels-statisticiens\/\" \/>\n<meta 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