{"id":716,"date":"2022-03-07T15:27:25","date_gmt":"2022-03-07T14:27:25","guid":{"rendered":"https:\/\/kosresearch.com\/strategic-studies\/"},"modified":"2022-05-31T10:59:56","modified_gmt":"2022-05-31T08:59:56","slug":"support-in-marketing-strategy","status":"publish","type":"page","link":"https:\/\/kosresearch.com\/en\/support-in-marketing-strategy\/","title":{"rendered":"Strategic studies"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/ampoule-main4.jpg” background_position=”top_right” custom_padding=”178px||29px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”37px” global_colors_info=”{}”]<\/p>\n

Strategic studies<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”16px” header_2_text_align=”center” header_2_line_height=”1.2em” text_orientation=”center” max_width=”750px” module_alignment=”center” global_colors_info=”{}”]Beyond tactical studies on products or services, KOS Research helps you to achieve your strategic objectives:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” global_colors_info=”{}”]Better understand the evolution of your market<\/strong> and your current and future consumers<\/strong>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” global_colors_info=”{}”]Identify unmet needs<\/strong> and the most promising areas for development<\/strong>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” max_width=”234px” module_alignment=”center” global_colors_info=”{}”]Fine tune your targeting strategies<\/strong>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” global_colors_info=”{}”]Measure the attractiveness of your brand<\/strong> and identify its strengths and weaknesses<\/strong>, to better manage your brand and communication[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.13.1″ _module_preset=”default” width=”100%” max_width=”4000px” min_height=”600px” min_height_tablet=”600px” min_height_phone=”600px” min_height_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.13.1″ _module_preset=”default” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/usages-attitudes.jpg” parallax=”on” custom_padding_tablet=”500px||||false|false” custom_padding_phone=”300px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.13.1″ _module_preset=”default” background_color=”rgba(241,176,69,0.13)” custom_padding=”40px|20px|40px|20px|false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text ul_item_indent=”21px” _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#F1B045″ max_width=”486px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Usage & attitude Surveys (U&A)
\nTypology
\nSegmentation<\/h2>\n

Increase the relevance of your marketing and communication actions thanks to more precise targeting. Thanks to its combination of qualitative and quantitative approaches, KOS Research offers you an in-depth view of your targets:<\/p>\n

    \n
  • Creation of personas and typology<\/li>\n
  • Identification of need states<\/li>\n
  • Quantitative Usage & Attitude studies, enriched by qualitative insights where relevant<\/li>\n
  • Quantify behaviour and cross-reference data to identify consumer groups with common characteristics<\/li>\n
  • Segmenting according to preferences, a necessity to highlight disparities according to the profiles identified<\/li>\n
  • Establish \u2018identity cards\u2019 for these groups of individuals<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.13.1″ _module_preset=”default” width=”100%” max_width=”4000px” min_height=”600px” min_height_tablet=”600px” min_height_phone=”600px” min_height_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.13.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”40px|20px|40px|20px|false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text ul_item_indent=”21px” _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#F1B045″ max_width=”486px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

    Exploratory Insight Research<\/h2>\n

    Do you need to discover new sources of growth in your universe? Enter new markets? To get to know your customers and consumers better? KOS offers a range of qualitative approaches to go further:<\/p>\n

      \n
    • Insight research: “from scratch”, ethnographic observation, interviews with lead users<\/em> and trendsetters<\/em><\/li>\n
    • Video ethnographic studies: at home, at work, on the road, travelling…<\/li>\n
    • Exploratory blogs to better monitor behaviour over time<\/li>\n
    • Integration of experts (semiologists, ethologists, ergonomists, etc.) to complete the non-verbal dimensions<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.13.1″ _module_preset=”default” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/exploratoires-insights.jpg” parallax=”on” custom_padding_tablet=”500px||||false|false” custom_padding_phone=”300px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.13.1″ _module_preset=”default” width=”100%” max_width=”4000px” min_height=”600px” min_height_tablet=”600px” min_height_phone=”600px” min_height_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.13.1″ _module_preset=”default” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/iceberg.jpg” parallax=”on” custom_padding_tablet=”500px||||false|false” custom_padding_phone=”300px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.13.1″ _module_preset=”default” background_color=”rgba(241,176,69,0.13)” custom_padding=”40px|20px|40px|20px|false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text ul_item_indent=”21px” _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#F1B045″ max_width=”486px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

      Brand strength
      \nPositioning
      \nImage assessment<\/h2>\n

      With volatile consumers, the perception of brands is now changing at high speed! KOS helps you to take stock of your brand, to better identify your strengths and weaknesses and to identify your optimisation levers. Some of our tools:<\/p>\n

        \n
      • Qualitative brand background (your brand in its competitive environment)<\/li>\n
      • Image assessment and qualitative communication studies<\/li>\n
      • Mapping of the brand and its competitive universe, identification of the brand’s footprints, establishment of distances and proximities on the characteristics specific to its universe<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=”custom_row” _builder_version=”4.13.1″ _module_preset=”default” width=”100%” max_width=”4000px” min_height=”600px” min_height_tablet=”600px” min_height_phone=”600px” min_height_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.13.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”40px|20px|40px|20px|false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text ul_item_indent=”21px” _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#F1B045″ max_width=”486px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

        Satisfaction and image barometers<\/h2>\n

        Track and monitor your brand’s customer and consumer experience with our satisfaction and image barometers:<\/p>\n

          \n
        • Integration of our Emotiscore (top of mind<\/em> emotional measurement)<\/li>\n
        • NPS (Net Promoter Score<\/em>)<\/li>\n
        • CES (Costumer Effort Score<\/em>)<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.13.1″ _module_preset=”default” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/barometre-satisfaction-et-image.jpg” parallax=”on” custom_padding_tablet=”500px||||false|false” custom_padding_phone=”300px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” background_color=”#f4f4f4″ global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_font_size=”18px” global_colors_info=”{}”]<\/p>\n

          Are you looking for support in your marketing strategy?<\/h2>\n

          [\/et_pb_text][et_pb_button button_url=”https:\/\/kosresearch.com\/en\/contact-us\/” button_text=”contact us” button_alignment=”center” _builder_version=”4.13.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”rgba(25,25,25,0.82)” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(25,25,25,0.82)” button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          Strategic studiesBeyond tactical studies on products or services, KOS Research helps you to achieve your strategic objectives:Better understand the evolution of your market and your current and future consumersIdentify unmet needs and the most promising areas for developmentFine tune your targeting strategiesMeasure the attractiveness of your brand and identify its strengths and weaknesses, to better […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-716","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing strategy support | KOS-Research<\/title>\n<meta name=\"description\" content=\"Beyond tactical studies on products or services, KOS Research supports you in achieving your strategic objectives\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing strategy support | KOS-Research\" \/>\n<meta property=\"og:description\" content=\"Beyond tactical studies on products or services, KOS Research supports you in achieving your strategic objectives\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"KOS Research\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T08:59:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kosresearch.com\\\/accompagnement-strategie-marketing\\\/\",\"url\":\"https:\\\/\\\/kosresearch.com\\\/accompagnement-strategie-marketing\\\/\",\"name\":\"Marketing strategy support | KOS-Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kosresearch.com\\\/#website\"},\"datePublished\":\"2022-03-07T14:27:25+00:00\",\"dateModified\":\"2022-05-31T08:59:56+00:00\",\"description\":\"Beyond tactical studies on products or services, KOS Research supports you in achieving your strategic objectives\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kosresearch.com\\\/accompagnement-strategie-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kosresearch.com\\\/accompagnement-strategie-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kosresearch.com\\\/accompagnement-strategie-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/kosresearch.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic studies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kosresearch.com\\\/#website\",\"url\":\"https:\\\/\\\/kosresearch.com\\\/\",\"name\":\"KOS Research\",\"description\":\"Rendre le complexe intelligible\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kosresearch.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing strategy support | KOS-Research","description":"Beyond tactical studies on products or services, KOS Research supports you in achieving your strategic objectives","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Marketing strategy support | KOS-Research","og_description":"Beyond tactical studies on products or services, KOS Research supports you in achieving your strategic objectives","og_url":"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/","og_site_name":"KOS Research","article_modified_time":"2022-05-31T08:59:56+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/","url":"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/","name":"Marketing strategy support | KOS-Research","isPartOf":{"@id":"https:\/\/kosresearch.com\/#website"},"datePublished":"2022-03-07T14:27:25+00:00","dateModified":"2022-05-31T08:59:56+00:00","description":"Beyond tactical studies on products or services, KOS Research supports you in achieving your strategic objectives","breadcrumb":{"@id":"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kosresearch.com\/accompagnement-strategie-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/kosresearch.com\/"},{"@type":"ListItem","position":2,"name":"Strategic studies"}]},{"@type":"WebSite","@id":"https:\/\/kosresearch.com\/#website","url":"https:\/\/kosresearch.com\/","name":"KOS Research","description":"Rendre le complexe intelligible","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kosresearch.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/pages\/716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":14,"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/pages\/716\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/pages\/716\/revisions\/1103"}],"wp:attachment":[{"href":"https:\/\/kosresearch.com\/en\/wp-json\/wp\/v2\/media?parent=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}