{"id":727,"date":"2022-03-07T15:34:54","date_gmt":"2022-03-07T14:34:54","guid":{"rendered":"https:\/\/kosresearch.com\/mix-studies\/"},"modified":"2022-05-31T10:54:21","modified_gmt":"2022-05-31T08:54:21","slug":"mix-studies-price-testing","status":"publish","type":"page","link":"https:\/\/kosresearch.com\/en\/mix-studies-price-testing\/","title":{"rendered":"Marketing Mix studies"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0)” background_color_gradient_end=”rgba(25,25,25,0.25)” background_color_gradient_overlays_image=”on” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/etude-du-mix.jpg” custom_padding=”178px||29px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”14px” header_font=”|600|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”37px” global_colors_info=”{}”]<\/p>\n

Marketing Mix studies<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”19px” header_2_text_align=”center” header_2_line_height=”1.2em” text_orientation=”center” max_width=”750px” module_alignment=”center” global_colors_info=”{}”]PROMOTION PRICE PLACE[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.13.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” global_colors_info=”{}”]Even for the most promising product or service, defining the mix is key!<\/strong>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” global_colors_info=”{}”]KOS goes beyond performance measurement and offers you the best combination of precise tools<\/strong> to optimise your mix and put all the chances on your side[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.13.1″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”23px” body_font=”||||||||” body_text_align=”center” body_line_height=”1.5em” module_alignment=”center” global_colors_info=”{}”]Whether it’s determining the ideal price<\/strong>, the best pack<\/strong>, the most impactful claims<\/strong> or building the optimal range<\/strong>, we have developed robust and highly operational approaches.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.13.1″ _module_preset=”default” width=”100%” max_width=”4000px” min_height=”600px” min_height_tablet=”600px” min_height_phone=”600px” min_height_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.13.1″ _module_preset=”default” background_image=”https:\/\/kosresearch.com\/wp-content\/uploads\/2022\/03\/approches-mix.jpg” parallax=”on” custom_padding_tablet=”500px||||false|false” custom_padding_phone=”300px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.13.1″ _module_preset=”default” background_color=”rgba(241,176,69,0.13)” custom_padding=”60px|20px|60px|20px|false|false” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text ul_item_indent=”21px” _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”left” header_2_text_color=”#F1B045″ max_width=”486px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Our approaches<\/h2>\n
    \n
  • Determine the optimal price, the threshold price, the price sensitivity for a product, a concept, a service
    \nFor the product\/concept itself and in relation to its competitive universe<\/li>\n
  • Identify the best performing and most suitable offer, in line with consumer expectations, by determining the high potential products in the construction of a range<\/li>\n
  • Validate the functional indicators of the pack before launch: its impact, its incentive value, the perceived image<\/li>\n
  • Identify, from a list of claims or allegations, those that have the greatest impact on the act of purchasing<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” background_color=”#f4f4f4″ global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_font_size=”18px” global_colors_info=”{}”]<\/p>\n

    Would you like to carry out mix studies or other approaches to optimise your mix?<\/h2>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/kosresearch.com\/en\/contact-us\/” button_text=”contact us” button_alignment=”center” _builder_version=”4.13.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”rgba(25,25,25,0.82)” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(25,25,25,0.82)” button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing Mix studiesPROMOTION PRICE PLACEEven for the most promising product or service, defining the mix is key!KOS goes beyond performance measurement and offers you the best combination of precise tools to optimise your mix and put all the chances on your sideWhether it’s determining the ideal price, the best pack, the most impactful claims or […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-727","page","type-page","status-publish","hentry"],"yoast_head":"\nPrice testing, range building, mix studies | KOS-Research<\/title>\n<meta name=\"description\" content=\"KOS offers you the best combination of the most accurate tools to optimise your mix and put all the chances on your side.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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