Our expertise


Senior teams who are experts in their field

KOS Research also relies on external specialist experts: semiologists, ergonomists, ethologists, sociologists, etc., to enrich its analyses

Qualitative Approaches

  • Focus groups: the ideal choice if you are looking for collective and spontaneous dynamic, emulation and interactivity (particularly in reaction to ideas, concepts or products)
  • (Ethnographic) interviews: allows for an in-depth understanding and illustration – thanks to video – of the consumer’s environment, individual behaviour and logic, non-verbal elements
  • Online communities: our various optimised protocols allow us to explore expectations and practices (ExploCommunity), product appropriation (HomeUseCommunity) or co-create in a community (CréaCommunity). We are increasingly integrating audiovisual elements, up to the format of Vlogs (participation via video only)
  • Zoom groups: as an alternative to classic focus groups, online groups that allow you to go faster and bring together geographically dispersed targets
  • Co-creation: involve consumers in the creation of your future products or services, via observation, co-creation, lead users, etc.
  • Design Thinking: the integrated approach that allows you to involve all stakeholders (consumers / customer teams), to avoid missing out on any valuable insights

Quantitative Approaches

  • Each study requires specific analyses and the use of appropriate statistical processing techniques
  • Univariate and multivariate analyses: descriptive statistics, significance tests to demonstrate a difference between the products being compared
  • Factor analysis: to analyse a large number of datasets to summarise the information in a way that makes the results operational
  • Experimental designs: a controlled design construction to parameterise the rotations of the products to be tested in sequential monadic tests

Specific analyses such as:

  • TURF to build a coherent product range without cannibalisation
  • Preference mapping to visualise the product or brand space and to assess the relevance of the territories occupied
  • The sensory tolerance zone: to establish the ideal sensory profile of a product universe and to position the evaluated product against it in order to estimate the level of reworking required
  • The maxi-diff: prioritising the criteria for choosing a product or service
  • Penalty Analysis: identifying the most penalising defects in the organoleptic assessment of a product

Our fields of intervention


Food products, household products, pet food, etc.


Care products, food supplements, nutri-foods, parapharmacy products


Telecom, transport, leisure, banking-insurance, B2B - B2B2C...

Are you looking for qual – quant experts, sensory analysts, statisticians…?