Senior teams who are experts in their field
KOS Research also relies on external specialist experts: semiologists, ergonomists, ethologists, sociologists, etc., to enrich its analyses
- Focus groups: the ideal choice if you are looking for collective and spontaneous dynamic, emulation and interactivity (particularly in reaction to ideas, concepts or products)
- (Ethnographic) interviews: allows for an in-depth understanding and illustration – thanks to video – of the consumer’s environment, individual behaviour and logic, non-verbal elements
- Online communities: our various optimised protocols allow us to explore expectations and practices (ExploCommunity), product appropriation (HomeUseCommunity) or co-create in a community (CréaCommunity). We are increasingly integrating audiovisual elements, up to the format of Vlogs (participation via video only)
- Zoom groups: as an alternative to classic focus groups, online groups that allow you to go faster and bring together geographically dispersed targets
- Co-creation: involve consumers in the creation of your future products or services, via observation, co-creation, lead users, etc.
- Design Thinking: the integrated approach that allows you to involve all stakeholders (consumers / customer teams), to avoid missing out on any valuable insights
- Each study requires specific analyses and the use of appropriate statistical processing techniques
- Univariate and multivariate analyses: descriptive statistics, significance tests to demonstrate a difference between the products being compared
- Factor analysis: to analyse a large number of datasets to summarise the information in a way that makes the results operational
- Experimental designs: a controlled design construction to parameterise the rotations of the products to be tested in sequential monadic tests
Specific analyses such as:
- TURF to build a coherent product range without cannibalisation
- Preference mapping to visualise the product or brand space and to assess the relevance of the territories occupied
- The sensory tolerance zone: to establish the ideal sensory profile of a product universe and to position the evaluated product against it in order to estimate the level of reworking required
- The maxi-diff: prioritising the criteria for choosing a product or service
- Penalty Analysis: identifying the most penalising defects in the organoleptic assessment of a product
Our fields of intervention
CONSUMER GOODS, FMCG
Food products, household products, pet food, etc.
Care products, food supplements, nutri-foods, parapharmacy products
SERVICES & INDUSTRIES
Telecom, transport, leisure, banking-insurance, B2B - B2B2C...