Strategic studies
Usage & attitude Surveys (U&A)
Typology
Segmentation
Increase the relevance of your marketing and communication actions thanks to more precise targeting. Thanks to its combination of qualitative and quantitative approaches, KOS Research offers you an in-depth view of your targets:
- Creation of personas and typology
- Identification of need states
- Quantitative Usage & Attitude studies, enriched by qualitative insights where relevant
- Quantify behaviour and cross-reference data to identify consumer groups with common characteristics
- Segmenting according to preferences, a necessity to highlight disparities according to the profiles identified
- Establish ‘identity cards’ for these groups of individuals
Exploratory Insight Research
Do you need to discover new sources of growth in your universe? Enter new markets? To get to know your customers and consumers better? KOS offers a range of qualitative approaches to go further:
- Insight research: “from scratch”, ethnographic observation, interviews with lead users and trendsetters
- Video ethnographic studies: at home, at work, on the road, travelling…
- Exploratory blogs to better monitor behaviour over time
- Integration of experts (semiologists, ethologists, ergonomists, etc.) to complete the non-verbal dimensions
Brand strength
Positioning
Image assessment
With volatile consumers, the perception of brands is now changing at high speed! KOS helps you to take stock of your brand, to better identify your strengths and weaknesses and to identify your optimisation levers. Some of our tools:
- Qualitative brand background (your brand in its competitive environment)
- Image assessment and qualitative communication studies
- Mapping of the brand and its competitive universe, identification of the brand’s footprints, establishment of distances and proximities on the characteristics specific to its universe
Satisfaction and image barometers
Track and monitor your brand’s customer and consumer experience with our satisfaction and image barometers:
- Integration of our Emotiscore (top of mind emotional measurement)
- NPS (Net Promoter Score)
- CES (Costumer Effort Score)